I'm Michael Krigsman and I advise enterprise software vendors and startups with marketing and positioning strategy.
The key focus of my work is CxO innovation, addressing issues such as the relationship between CIO and CMO, social business, and the business value that IT can bring the organization.
I co-founded the popular web-based video show, CxOTalk, which brings together the top CIOs, CMOs, and Chief Digital Officers in the world for insightful conversation.
Expert Strategist and Advisor
Recently, I have worked with great organizations such as SAP, NetSuite, Microsoft, Appirio, Enterasys, Extreme Networks, Savannah College of Art and Design, Liberty Financial Group, Focus.com, Dell, MindJet, Seeburger, Adobe, Mead Johnson, Diamond Consulting, Seton Hill University, Moxie Software, FinancialForce.com, harmon.ie, NextPrinciples, Get Satisfaction, Scribe Software, Tactile, and IDC. Previously, as CEO of Cambridge Publications, I oversaw projects with over one hundred major corporations and venture-funded startups.
Respected Consultant and Analyst
As a columnist for ZDNet, I have written 1,000 pieces on enterprise software, cloud, CRM, ERP and alignment between IT and lines of business. I have created thought leadership reports for major analyst firm, IDC, on project portfolio management, CRM, social business, and cloud computing. My work has been mentioned about 1,000 times in newspapers, television, trade publications, presentations, academic dissertations, important blogs, and other media. I have been quoted in about 30 books and I write about CIO innovation for the Wall Street Journal.
I am also a photographer with photos published by organizations such as the Wall Street Journal, Inc. Magazine, MIT, CNET News, the National Park Service, and others.
I often put together panel discussions, presentations, and videos on enterprise technology and business topics, and have spoken to groups at Harvard University, Babson College, Seton Hill University, University College London, Boston University, and Suffolk University.